Ampersand Emporium
UX, Brand Identity, Design, Illustration, Environmental
It wouldn't be an art college without an art supply store nearby. As CCAD's one-stop-shop, Ampersand Emporium caters to all the needs of the student body, and is instrumental in drawing prospective students as well as alumi. Oh, and there's plenty of swag for everyone.
Not much has changed since its debut in 2017. To improve the user experience, I proposed an update to the store that included a brand identity and environmental signage to welcome and energize the target audience.
Not much has changed since its debut in 2017. To improve the user experience, I proposed an update to the store that included a brand identity and environmental signage to welcome and energize the target audience.
Inspiration and sketching. Three concepts were developed.
Using CCAD's existing brand guidelines as a starting point, I built a modular visual language that is cohesive, dynamic, and punchy. Utilizing the grid allows for categorization of each of the colleges 11 majors to be represented.
