Hot sauce goes medieval for a modern audience.
Fyre is a conceptual hot sauce brand that revives the bold, earthy flavors of Medieval Europe for the adventurous modern palate. Unlike conventional hot sauces that rely on chili heat, Fyre uses authentic historical ingredients like black pepper, vinegar, saffron, and cinnamon to deliver a noble, festive taste experience rooted in centuries-old tradition.
Crafted for the curious and the bold, Fyre invites a modern audience to feast like the nobility, savor ancient fire, and rediscover what it means to add heat to a meal with history in every drop.
Fyre is a conceptual hot sauce brand that revives the bold, earthy flavors of Medieval Europe for the adventurous modern palate. Unlike conventional hot sauces that rely on chili heat, Fyre uses authentic historical ingredients like black pepper, vinegar, saffron, and cinnamon to deliver a noble, festive taste experience rooted in centuries-old tradition.
Crafted for the curious and the bold, Fyre invites a modern audience to feast like the nobility, savor ancient fire, and rediscover what it means to add heat to a meal with history in every drop.
Design, Photography, Copy, Illustration
2023 Student Silver Addy — Logo Design
2023 Student Silver Addy — Packaging
2023 Student Silver Addy — Logo Design
2023 Student Silver Addy — Packaging
A flag was chosen to represent Fyre. In addition to its connection to Medieval imagery, the mangled and contorted shapes a flag forms in the wind visually represents the tart flavors that define the sauces. Flame imagery is hidden within the flag as shading.
The flag becomes a variable logo system, with an infinite number of possible shapes and sizes to represent the entire brand identity.
