Hot sauce goes medieval for a modern audience.
The hot sauce industry continues to see exponential growth, with global sales expected to surge to nearly 2 billion by the end of the decade. Thanks to the plethora of cooking videos across social media, consumers are on a quest to enrich their home cooked meals with unique flavors from hot sauces.
Fyre: Medieval Hot Sauce is a conceptual hot sauce brand that brings heat from the past, taking direct inspiration from hot sauces of Medieval Europe.
The hot sauce industry continues to see exponential growth, with global sales expected to surge to nearly 2 billion by the end of the decade. Thanks to the plethora of cooking videos across social media, consumers are on a quest to enrich their home cooked meals with unique flavors from hot sauces.
Fyre: Medieval Hot Sauce is a conceptual hot sauce brand that brings heat from the past, taking direct inspiration from hot sauces of Medieval Europe.
Design, Photography, Copy, Illustration
2023 Student Silver Addy — Logo Design
2023 Student Silver Addy — Packaging
2023 Student Silver Addy — Logo Design
2023 Student Silver Addy — Packaging
A flag was chosen to represent Fyre. In addition to its connection to Medieval imagery, the mangled and contorted shapes a flag forms in the wind visually represents the tart flavors that define the sauces. Flame imagery is hidden within the flag as shading.
The flag becomes a variable logo system, with an infinite number of possible shapes and sizes to represent the entire brand identity.
