Expanding the offerings of a
veteran-owned distillery.
Hotel Tango: Operation Teapot
Design, Illustration, Photography, Copywriting
HOTEL TANGO hails as the first combat-disabled, veteran-owned distillery in the US. Their spirits are fit to serve — and made to share.
OPERATION TEAPOT serves as a conceptual brand campaign introducing new products that make sense for the brand. Ensure you, your comrades, and any co-conspirators are well-equipped for the end.
NOTICE: Light mischief ahead.


The current brand look and feel, with their existing bottles and sample of their advertising. Note the modern, straight-forward military precision and playful language.
The challenge was to build off of the company's current offerings and push the brand in a new direction. I went further and wrapped it together in a new campaign that co-exists with the brand.

Cold War ephemera offers a fresh take on the current brand's look and feel.


EMERGENCY CHOCOLATE
Standard Issue, pocket-sized ration. Inspired by vintage military rations. Excellent pairing with the spirit of your choice.
Consume to boost morale and general merriment.


Should you run into a non-friendly, please refer to the visual instructions located on the inside of your standard issue HOTEL TANGO EMERGENCY CHOCOLATE BAR for aid.


9 spirits, 9 patches. Each one bundled with their corresponding bottle.
Once all patches are acquired, converge on one of Hotel Tango's tasting rooms and present to receive a premium bottle to ensure total annihilation.




Introducing the Experimental Series

Distilled essence of the ghost pepper, one of the world's hottest. Accompanied by notes of crisp fresh pepper and a spicy smoke. Slightly sweet & malty.
A vodka both feared and loved.

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