Expanding the offerings of a veteran-owned distillery.
Hotel Tango hails as the first combat-disabled, veteran-owned distillery in the US. Their spirits are fit to serve — and made to share. HOTEL TANGO: OPERATION TEAPOT serves as a conceptual brand campaign introducing new products that make sense for the brand. Ensure you, your comrades, and any co-conspirators are well-equipped for the end.
Hotel Tango hails as the first combat-disabled, veteran-owned distillery in the US. Their spirits are fit to serve — and made to share. HOTEL TANGO: OPERATION TEAPOT serves as a conceptual brand campaign introducing new products that make sense for the brand. Ensure you, your comrades, and any co-conspirators are well-equipped for the end.
NOTICE: Light mischief ahead.
Design
Illustration
Photography
Copywriting
Illustration
Photography
Copywriting
Above is the current brand look and feel, with their existing bottles and a sample of their advertising. Note the modern, straight-forward military precision in their visual language, along with the playful, detached military lingo.
The challenge was to build off of the company's current offerings and push the brand in a new direction. I went further and wrapped it together in a new campaign that co-exists with the brand.
Cold War ephemera offers a fresh take on the current brand's look and feel without deviating far.
EMERGENCY CHOCOLATE
Standard Issue, pocket-sized ration. Inspired by vintage military rations.
Excellent pairing with the spirit of your choice. Consume to boost morale and general merriment. Visual instructions included.
Standard Issue, pocket-sized ration. Inspired by vintage military rations.
Excellent pairing with the spirit of your choice. Consume to boost morale and general merriment. Visual instructions included.
Once all patches are acquired, converge on one of Hotel Tango's tasting rooms and present to receive a premium bottle to ensure total annihilation.
