Introducing vegan-friendly hiking meals to a health & wellness brand.
As an outdoor enthusiast, I sought vegan hiking meals that provided enough protein and fiber for long treks. Kashi: Peace Meal is a conceptual project that extends Kashi’s commitment to health, wellness, and sustainability through food.
As an outdoor enthusiast, I sought vegan hiking meals that provided enough protein and fiber for long treks. Kashi: Peace Meal is a conceptual project that extends Kashi’s commitment to health, wellness, and sustainability through food.
Concept, Design, Illustration, Packaging, Copy
Student Gold Addy — Packaging
Student Silver Addy — Poster
Award of Merit — Student Campaign — Columbus Society of Communicating Arts (CSCA) Creative Best
You know Kashi for their cereals, waffles, and bars — but once upon a time, they used to have entrees. I was inspired to bring them back as freeze dried hiking meals. Aimed at hikers and nature lovers, Peace Meal was inspired by old-school adventures, celebrating the wonders of nature and a love for the planet.
Almonds make up the rays of the sun. The plants and ingredients found in Kashi products surround and rotate in unison around the sun in a display of peace and harmony. Balanced, as all things should be.
