Kashi Peace Meal
Concept, Design, Illustration, Packaging, Copywriting
2021 Student Gold Addy — Packaging
2021 Student Silver Addy — Poster
Award of Merit — Student Campaign — Columbus Society of Communicating Arts (CSCA) Creative Best 2022
Real food can generate a positive change in the consumer and the world.
As an outdoor enthusiast, I was searching for vegan-friendly hiking meals: one's with enough protein and fiber to fuel my body for long, arduous treks. PEACE MEAL is a conceptual project which continues Kashi's commitment to health, wellness, and sustainable living through the food we eat.
You know Kashi for their cereals, waffles, and bars - but once upon a time, they used to have entrees. I was inspired to bring them back -- as freeze dried hiking meals.
Aimed at hikers and nature lovers, PEACE MEAL was inspired by old-school adventures, celebrating the wonders of nature and a love for the planet.
Almonds make up the rays of the sun. The plants and ingredients found in Kashi products surround and rotate in unison around the sun in a display of peace and harmony.
Balanced, as all things should be.
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