
Here's to the old stuff and the stories they tell.
"The old stuff was better," they say — built to last with countless stories to match (editor's note: some may be fictional). So why settle for gear that won’t make it through the night? Enter REI’s Old Gold Edition, a catalog celebrating timeless adventures and the value of choosing quality that endures.
"The old stuff was better," they say — built to last with countless stories to match (editor's note: some may be fictional). So why settle for gear that won’t make it through the night? Enter REI’s Old Gold Edition, a catalog celebrating timeless adventures and the value of choosing quality that endures.
Concept, Design, Illustration, Photography, Copy
Student Silver Addy — Direct Marketing




The vintage-inspired look came from researching old almanacs and outdoor magazines.
Illustration, hand-lettering, and photography collide to bring something old school.
Illustration, hand-lettering, and photography collide to bring something old school.





