Recreational Equipment, Inc.
"Old Gold" Edition
Concept, Design, Illustration, Photography, Copywriting
2021 Student Silver Addy — Direct Marketing
"The old stuff was better" they say. Back then gear was built to last — and no doubt a plethora of stories to boot [editor's note: some may be fiction]. So why do we settle for the stuff that won't last through the night? Choosing the old stuff may not be such a bad idea.
Enter REI's "Old Gold" Edition, a catalog celebrating old-school adventures. Here's to the old stuff and the stories they tell.
The vintage-inspired look came from researching old almanacs and outdoor magazines. Illustration, hand-lettering, and photography collide to bring something old school.
