Becoming the protagonist of your own myth.
After a successful career competing on the international stage, Rowan Ashford founded Rowan Ashford Fencing Academy to turn everyday people into gods among men. The combat sport going back over a millennium gets new life as a modern hero's journey – becoming legends in a myth of their own making.
After a successful career competing on the international stage, Rowan Ashford founded Rowan Ashford Fencing Academy to turn everyday people into gods among men. The combat sport going back over a millennium gets new life as a modern hero's journey – becoming legends in a myth of their own making.
Identity
Web + Digital
Motion
Copywriting
Naming
User Experience
Web + Digital
Motion
Copywriting
Naming
User Experience
At the heart of the identity lies a rare minted coin passed down from the Ashford family for over a millennium, bearing a warrior figure with the inscription ÆSCFORD DOMVS PROTEGAT (roughly translating to "House of Ashford Protects"). It serves as a powerful symbol of strength, heritage, and an enduring legacy.
This artifact inspired an identity that positions Rowan Ashford as a spiritual successor to a historic lineage of strength and excellence in combat. The brand’s visual language and messaging draw directly from the Hero’s Journey, inviting ambitious individuals to be the protagonist of their own myth. It inspires training in the spirit of a classical hero.
As a combat sport, the stakes are life or death. Reaching the top requires all of you. The messaging positions fencing as larger than life — a hero's journey, a noble path of growth, focus, and transformation. Rowan Ashford wants its audience to fight like gods and goddesses.
Disclaimer: This is a personal project. I do not hold or own any rights to the photos used in this project. All images and video are not my own and belong to their respective copyright owners.
